资料:Anythingthataffectsthesmoothflowofinformationisknownasnoise.Thismightbe,forexample,thelanguageused,aninappropriateuseoftechnologyorthedifferentlevelsofskillandknowledgeofthesenderandreceiver.Forexample,everydayinthepressandonTV,consumersarebombardedwithoftenconfusingorcontradictoryinformationaboutthehealthbenefitsorrisksassociatedwithdifferentfoods.Consumersmaynothaveenoughunderstandingorinformationtojudgebetweenconflictingmessages.Itisthereforenotsurprisingthatmanypeopledonothearthesemessagesandswitchoff. Acompanyhastoovercomeaconsiderableamountofdirectnoisecausedbytheearliernegativepressarticles.Bynotrespondingtotheseimmediatelyorcorrectingwithfacts,consumersareconfusedandthecompanylosescredibilitywiththepressandthepublic. Toachieveitsvisionandencourageconsumerstoeatturkeyallyearround,BMCompanyneedstogivepeoplemoreinformationinawaytheycaneasilyunderstand.Ithasthereclosedtohighlightkeyfactsabouttheproductsasthefoundationformanyofitsmessages. Whatmaynotbecallednoiseaccordingthepassage?
A.positive press articles B.the different levels of skill and knowledge of the sender and receiver. C.the language used. D.an inappropriate use of technology.正确答案A