资料：WordofMouthpromotionisbasedontheprincipleofpullmarketing. Wordofmouth(WOM)promotionisbasedontheprincipleofpullmarketing.Itreliesonthetransmissionofapositivemarketingmessagefrompersontopersonthroughconversationorapersonalcommunicationsuchasemailortextmessage.Pullmarketinggetsconsumerstobringotherconsumerstotheproduct.Incontrast,pushmarketingusesabove-the-linepromotionaltechniquestoputproductsinfrontofconsumersinordertogeneratesales. RedBullextensivelyusespullmarketing.Thisapproachinvolvesgettingconsumersexcitedabouttheproductandconveyingthisexcitementtotheirfamilyandfriends.ItisalsoabouttryingtogetcoverageofRedBulleventsinthepress.Thiscoveragecanencourageconsumerstofindoutmoreabouttheproduct.Ithelpstogeneratemomentum,throughcreatinginterestingstoriesforpeopletotalkabout,whichinturnhelptocreatebrandawarenessandgrowsales. ThefounderofRedBullusedpullmarketingtopromotehisoriginalproductinthe1980s.HehiredaRedBullWingsTeamtogooutandtalktopeopleone-to-oneabouttheproduct.Thishelpstocreateconsumerinterestintheproduct.Aspeopleexperiencethedrinkandappreciateitsqualities,theybecomeadvocatesforthebrand.Theysharetheiropinionswithotherconsumerswhentheytalkwithfriends.Thepromotionthereforecreatesarippleeffect. Whatmaydiscouragetheconsumerstointroducetheproducttoothers?
A.that the customers don't enjoy the drink. B.that the campaign is made regularly. C.that the customers always see the coverage of the company in magazines. D.all above正确答案A
