资料：ForthedevelopmentofCrunchyNut(aproduct),Kcompanyhasusedvariousmethodsofprimarydatacollection.Primarymarketdatamayinvolvequalitativeresearchorquantitativeresearch.Qualitativedataisconnectedmoreaboutopinions,feelingsandattitudes.Quantitativedataisinnumericalformandisusuallygatheredfromalargesampleofrespondents. Qualitativeresearchestablishesaconversationwithconsumers.Itpromptsconsumerreactionto,forexample,anewproductideaandhelpsresearchersunderstandwhattheythinkofit,howitmakesthemfeel,whytheyfinditinterestingornot. Qualitativeresearchmaybeobtainedthroughfocusgroups,whereamoderatorcapturesfeedbackfromagroupofsixorsevenconsumerstotheideasshowntothem.Thoseideasmaytaketheformatofdrawingsorhavingnewfoodprototypestotaste.Quantitativeresearchmayusequestionnairesadministeredtolargenumbersofrespondents.Thisallowsstatisticalanalysis.Itmayinvolvetheuseofscales,sonumbersgetassociatedwithaparticularmeaning-forexample,onanevaluationscaleof1to7,where1meansverypoorand7meansexcellent.Cruciallythosenumbersneedtobeinterpretedtoenablethebusinesstounderstandtheconsumers'overallresponse. Whatisthepassageabout?
A.The development of Crunchy Nut. B.K Company's production line. C.Qualitative data collection. D.Two approaches to data collection.正确答案D
