资料：KeepingtheZealofaStartupasYouScale Therearemanyreasonsthatfounder-ledcompaniesaresogoodatdisruptingindustriesandmakinglifemiserableforslow-movingincumbents.Butperhapsthemostpowerfulisthatfounderscreategreatinsurgencies.Theyignoreestablishedindustryrulesandboundaries.Theycreatebetterwaystosolveoldproblems.Theydisdainanythingthatblurstheirfocusonthefrontline.Fromtoptobottom,theyareatwaragainsttheindustryleadersonbehalfofundeservedcustomers. Ourresearchonwhatwecallthe“founder’smentality”showsthatmaintainingastronginsurgentmissioniscriticaltolong-term,sustainablegrowth.Buttocompetelongterm,insurgentcompaniesalsoneedtodevelopscaleandscope,whichveryoftendullstheirinsurgent’szeal.Inmanyways,thisisbecausetheirperspectiveonthefutureslowlychanges.Insurgentsseethedaysahead—bothlongandshortterm—asripewithopportunity.Theyembracechangeandchaos.Theyinvestinwhateverittakestoinnovatenewsolutionsforcustomers.Incumbents,ontheotherhand,veryoftenseethefutureasathreat.Asleadersinvestedheavilyinthestatusquo,innovationanddisruptionarenotgoodforthem.Turbulenceerodesprofitability;innovationmarginalizestheircurrentproductofferings.Thefutureisnotbetter. Thecompaniesthatfindawaytoachievescalewithoutlosingtheirinsurgentmission---wecallthem“ScaleInsurgents”--remainacutelyalerttothisdifferenceinperspective.Theyactivelyfightbackagainsttheverynaturaltendencytoretreatbehindthecastlewallstoavoidfuturechangeandturbulence.Instead,theydowhatinsomecompaniesmightseemlikeheresy---theycommittodisruptingtheirowninsurgency.Theyknowthatacquiringthebenefitsofscalerequiresruthlessfocusonawell-definedcorebusinessandacommitmenttobuildingthesystemsandprocessestosupportit.Buttheyaren’tweddedtotheirbusinessmodel—theyareweddedtowhatwillservetheircustomersbest.Ratherthanerectingdefensesagainstthefuture,theyembracethenotionoflimitlesshorizons—theideathatacompanycanintelligentlyextendtheboundariesofitscoreeveroutward. Intheauthor’sopinion,whatisa“scaleinsurgents”?
A.startup company that maintains its original quality in the process of scaling up B.An insurgent company that turned into an incumbent company C.An insurgent company that managed to make steady profits D.startup company that succeeded in scaling up正确答案A
