原文： Product planning involves identifying the buyers needs，working up a preliminary design of the merchandise,checking to see that the product design meets the expectations of buyers,setting on the product's final specifications,selecting the brand name for the product,determining the type of packaging to be used,and deciding what services to offer with the product.
译文：产品规划包括确定购买者需求，制定初步的产品设计，检验产品设计是否符合购买者需求，确定产品最终的规格，选择品牌名称，决定所用包装以及购买产品提供的服务。
产品策划包括确认消费者需求， 产品初步设计， 确认产品满足消费者期望， 决定产品最终规格， 选择产品品牌， 确定包装，决定相关服务。 （ “消费者／ 购买者需求” “相关服务” ）
